Cloud Marketing

Matt Nisonger to the newly created position of Director of Customer Engagement. Previously Matt has served SharedVue as the Director of Technology reporting to John Brown, Chief Technology Officer.

M…. Read More »

Working at SharedVue I have spoken to hundreds of channel and partner marketing professionals. I learn something new on each call yet one thing that always stands out is… Read More »

When Kevin Kostner’s character Ray Kinsella, in one of the greatest baseball movies of all time, Field of Dreams, begins hearing voices, he thinks he’s going a bit mad.
Ultimately,… Read More »

PR Newswire CEO Ninan Chacko talks about the importance of content in building relationships with customers and stakeholders:

[From PRN] Marketing, today, is about driving closer, authentic, deep and meaningful… Read More »

I recently watched a great Hubspot webinar by Tim Ash and Mike Volpe on website design and lead generation. The webinar made some great points on how small changes can lead… Read More »

Content marketing is clearly gaining more traction in the B2B space.

According to B2B Content Marketing: 2010 Benchmarks, Budgets and Trends, 51% of B2B marketers plan to increase their content marketing spend… Read More »

Whether you are emailing channel partners to recruit them to your content syndication program or to let them know of content updates and promotions, the timing of your email… Read More »

In a previous blog post, I mentioned how important it is to do a situation analysis and understand how people in your circle are using social media. Different audiences… Read More »

Vendors face many challenges when it comes to motivating partners to participate in channel enablement programs. With 63% of all solution providers having no designated marketing resource, finding the… Read More »

A big trend for 2011 has been the shift toward marketing automation. This is largely due to a rise in social media, SEO/SEM and inbound marketing. These nuances have… Read More »

One of the challenges you may be facing with your syndication program is your partner syndication percentage, which tells you how many of your registered partners are actually syndicating… Read More »

A recent survey by Aberdeen Group revealed that top IT companies have increased channel enablement spending by 4.7% this year and plan to increase it by 6.8% for the… Read More »

HP is the world’s largest technology company with thousands of channel partners worldwide.  When they needed a way to help their partners become better marketers of HP products, they… Read More »

Sometimes it is hard to discern the difference between true web content syndication and content distribution services. Below is a quick synopsis of the difference between the two and… Read More »

The first thing vendors must do to have a successful content syndication program is to create a strategic roadmap of where they stand today versus where they would like… Read More »