SharedVue's Take on Cloud Marketing
Posted in Cloud Marketing on January 15, 2008
Cloud Marketing is where traditional marketing meets Software as a Service. It consists of migrating all marketing assets to exist online in customized consoles. Placing these assets online makes them easy for all parties involved to create, modify, use and share. No one has to have experience or training with the technology that supports them. It’s all supported by a third party devoted to the maintenance of the platform.
With Cloud Marketing, everyone benefits. Partners and resellers benefit because they get instant, customized help and expertise from the vendor that is based on market research and brand quality. Vendors, manufacturers, and marketers benefit because partners are communicating a succinct, cohesive, and consistent message at all customer touch points.
The end result is a better infrastructure and a reduced cost – more for less.
That’s what SharedVue is all about. We aim to reduce the cost of marketing through the channel. Sure there are other ways to get content out to the consumer from channel partners, but Cloud Marketing, just like cloud computing, is here to make things quicker, cheaper, and easier for everyone involved.
Bill Cokas said on January 16, 2009:
Sounds like it might be a way to get the whole channel performing as well as the top 20%. Or at least getting the right info/materials in their hands faster and more efficiently. Saving money doesn’t hurt, either. I know a few people trying to do that these days.