As I help with the pseudo rebranding and complete repositioning of SharedVue, it makes me realize just how important it is to keep a consistent brand message. It is hard enough to make sure you keep the same language and jargon across one website, let alone a whole partner channel. It seems mind blowing to me that there hasn’t been a consistent way of getting product information on partner websites without having to have partners do it themselves. The pain has been there a long time. It’s just that no one addressed it.

That’s why Cloud Marketing is something that every channel marketer should be doing. Once you get your corporate and product branding to where you want it, you don’t want your message getting muddled by channel partners, especially on their websites where it is so easily accessible to consumers. Keeping a good content syndication strategy is imparative if you want to have consistent brand messaging for your products across the entire partner channel.