How New Internet Marketing Techniques Can Help You Stretch Your Budget and Increase Leads

Budgets are down and stress is up. You need marketing techniques to help you survive and thrive in today’s economy. Now’s the time to focus on your sales channel relationships – helping your channel partners and your inside sales team become better marketers of your products.

Here are top tips from the Internet marketing experts here at SharedVue to help you do that.

1. Consider cloud marketing.

Cloud marketing is the best marketing solution for the current economy. It combines traditional marketing with software as a service (SAAS). By placing all of your marketing assets (product info, training, whitepapers, promotion info) on-line – in “the cloud” – you make them available to an unlimited number of your partners, all at one low cost.

This means your channel partners and your sales team all have instant access to your most current marketing content and ensures that you have message consistency across all your sales channels.

Cloud marketing minimizes the cost to help every partner become a better marketer of your products. Plus, companies who help their entire channel network become better marketers will be in position to take market share from short-term minded vendors who react to reduced budgets by focusing on just their top selling partners.

2. Empower your sales channel.

Whether you use channel partners or an inside sales team, now is the time to make sure they have the tools they need to succeed. Use your partners’ Web sites or create individual micro-sites for each member of your sales team. These sites are a cost-effective alternative to buying banner ads to promote your sales campaigns and promotions. It’s like having customized, dynamic billboards that you can change at will and at no extra cost.

Make sure that the content on these sites is search engine optimized so that you drive traffic to your channel sites.

3. Maximize your marketing assets.

Don’t spend money to reinvent the wheel. Take inventory of all of your marketing assets. Remove any outdated or inconsistent material from circulation. Then, find ways to use what you have in other marketing channels.
Do you have killer customer quotes from a past direct mailer? Make sure to get them up on your partner/sales Web sites. Or use them in a low-cost e-mail campaign to new leads.

For more about maximizing your channel marketing efforts during a recessions, visit SharedVue’s main website.