http://blog.sharedvue.com/2009/03/3-tips-for-channel-marketing-in-a-recession/?utm_source=rss&utm_medium=rss&utm_campaign=3-tips-for-channel-marketing-in-a-recession Content Syndication and Marketing Automation: Lead Generation Tactics for Channel Vendors and their Partners Tue, 17 Jan 2012 16:46:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://blog.sharedvue.com/2009/03/3-tips-for-channel-marketing-in-a-recession/comment-page-1/#comment-8 Bill Cokas Fri, 20 Mar 2009 15:26:42 +0000 http://cloud-marketing.net/?p=179#comment-8 I'm certainly not in favor of replacing people with web-based automation, but that's not the case here. It simply gives the people in the channel better, more efficient ways to get their branded products/message to their customers. Takes the heat off the channel partners/vendors and improves leads. Seems like a win/win for enterprise company and channel partner. To me, it's like subscribing to an RSS feed vs. reminding yourself to go out and check a bunch of blogs every day just in case there have been any updates. Who wouldn't go the "easy" route? I’m certainly not in favor of replacing people with web-based automation, but that’s not the case here. It simply gives the people in the channel better, more efficient ways to get their branded products/message to their customers. Takes the heat off the channel partners/vendors and improves leads. Seems like a win/win for enterprise company and channel partner. To me, it’s like subscribing to an RSS feed vs. reminding yourself to go out and check a bunch of blogs every day just in case there have been any updates. Who wouldn’t go the “easy” route?

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