Successfully Onboarding & Enabling Your Partners [Best Practices & Citrix Case Study Webinar]
Posted in News & Press on March 21, 2011
Vendors face many challenges when it comes to motivating partners to participate in channel enablement programs. With 63% of all solution providers having no designated marketing resource, finding the right person to run a partner enablement program can be nearly impossible. And after you get them to sign up, how do you guarantee they follow through with the program?
This webinar focuses on the challenge of onobarding partners to your enablement programs and offers best practices and tips you can use today to increase adoption and ongoing participation.
- Learn the crucial steps in designing and executing a successful recruitment campaign.
- Hear directly from Citrix as they highlight their initiatives and results.
Featured Speakers
Dana Sell
Account Executive, Demand Generation, Everything Channel
Dana Sell is an Account Executive for Demand Generation at Everything Channel. In this role, Dana helps design integrated lead-generation programs for leading IT Vendors and their Partners. Prior to entering sales, Dana was a Project Manager who successfully coordinated lead-generation programs for companies such as Juniper, Nuance, and Dell. Dana has extensive experience delivering high-quality end-user audiences to live and virtual events. Dana is a Boston native and is currently pursuing his Master’s in Management at Emmanuel College.
Laurie Balcerak
Global Sales Director, Everything Channel
Laurie is the Global Sales Director for Everything Channel’s Field Sales and Marketing Services division, focused on scope definition to meet the outsourced services needs of clients like Motorola, IBM, Netgear, and Kensington among others. With over 20 years of experience in the IT channel, Laurie is responsible for leading customer sales engagement and providing project scope and resource allocation definition for all FSM engagements globally.
Prior to joining Everything Channel, Laurie spent more than a decade with ViewSonic Corporation where she held various sales and management positions supporting Enterprise, Solution Provider and Distributor partners. Her Channel expertise is rounded out with over 7 years in distribution having held marketing, inside sales management and vendor relations management positions with MicroAge.
Sheralyn Felix
Online Channel Marketing Coordinator, Citrix Systems
Sheralyn is the Online Channel Marketing Coordinator for Citrix’ Worldwide Channel Marketing team, focused on Citrix Syndication and partner recruitment. Sheralyn has been with Citrix for 3 years and prior to joining Channel Marketing, was a key player in eMarketing for the Americas Integrated Marketing team where she executed campaigns to the Demand Generation audience.
In this role, Sheralyn coordinates the Citrix Syndication content syndication program from SharedVue.
Josh Gibbs
Assistant Director of Marketing & Social Media, Everything Channel
Josh Gibbs is the Assistant Director of Marketing and Social Media for Everything Channel, focused on developing sales and marketing content strategies. He is proficient in search engine marketing and optimization, web and email marketing and marketing automation and lead generation.
Josh’s unique skillset of graphic design, strategic marketing solutions and informational heuristics has enabled him to produce compelling creative pieces and drive successful campaigns for companies like Cisco Systems, VMware, Hewlett-Packard, Skype and Salesforce.com.
Prior to Everything Channel’s acquisition of SharedVue in April 2010, Josh was their Director of Web Marketing, working primarily on the company’s marketing automation, content syndication and demand generation platform.
What You’ll Get
When the channel marketing team at Citrix hit a lull in their partner enablement program activity, they turned to Everything Channel to develop a turn-key partner recruitment plan that delivered. Everyone attending will receive an exclusive copy of Everything Channel’s eBook Case Study Motivating Partners, Surpassing Goals.
