Cloud Marketing

Every channel vendor wants to do more with less, particularly in this economy. One way of achieving that is by being more efficient: cutting out waste, running lean, and employing talented, versatile individuals who can self-motivate and multi-task. When it comes to the channel, self-motivation takes on a whole new meaning in terms of getting ...Read More »

This week, an account executive from dVue attended EverythingChannel’s annual XChange Solution Provider conference in Las Angeles. In a recent email, she and I discussed how she should proceed with talking to VARs about dVue’s cloud marketing services. I mentioned that she should simply try to differentiate as much as possible from the other vendors ...Read More »

I just read an article posted at AdAge.com talking about how brands have “gone rogue.” This means that a brand has deviated from the norm or been misused. The article goes on to claim that social media is a “disruptive technology that radically changes the game.” The author also feels that the old method of ...Read More »

The article below is reposted from EmroyPost.com.au
Prediction No. 1:
Lead Nurturing – Lead nurturing is certainly an activity marketers are aware they should be doing but in a lot of cases they have not yet taken this route to improve their marketing effectiveness.
Now more than ever bringing that lead to fruition will be heavily dependent on ...Read More »

Hewlett-Packard (NYSE:HPQ) this week added several new Elite designations for HP resellers in its PartnerOne program while consolidating some others and adding several more sales tools for its channel partners.
The new designations for HP business partners with leading practices in specific product and service categories are Virtualization Elite, Data Center Elite and Store Solutions Elite, ...Read More »

In the world of marketing automation, there are few vendors that really deliver for channel programs. Heather Margolis (formerly of EMC and Dell) gives a good overview of how dVue’s cloud marketing solutions improve channel messaging to drive leads.
Syndication allows relevant content to be pulled from a vendor’s website and displayed on the channel partners’ ...Read More »

The more encounters I have with them, the more I see that partner portals can be inefficient for getting your message out to partners and customers. I have had first hand experience with some of the best ones out there, and they are still a complete mess to navigate. It can be almost impossible for ...Read More »

How New Internet Marketing Techniques Can Help You Stretch Your Budget and Increase Leads
Budgets are down and stress is up. You need marketing techniques to help you survive and thrive in today’s economy. Now’s the time to focus on your sales channel relationships – helping your channel partners and your inside sales team become better ...Read More »

In a recent case study from DigitalBodyLanguage, Jeff Hartley at Terracotta outlines some ways he deals with their  biggest problem – too many leads. In this brief study, Jeff talks about the importance of lead scoring and how it has helped Terracotta streamline communications to buyers in different stages of the buying process.
Terracotta: Lead Scoring ...Read More »

As I help with the pseudo rebranding and complete repositioning of dVue, it makes me realize just how important it is to keep a consistent brand message. It is hard enough to make sure you keep the same language and jargon across one website, let alone a whole partner channel. It seems mind blowing to ...Read More »

Thursday, December 18, has officially been deemed Free Shipping Day. Retailers from Apple to Toys R Us are offering online shoppers free shipping by Christmas Eve on all purchases. What’s the catch? You have to order today.
From what I can tell, there are no restrictions as to what types of businesses can join in on ...Read More »

The current state of the economy is something to be gawked at. How did we fall this low? There is no clear answer. All we can do is adjust and hope to make the best decisions when it comes to forming a marketing strategy that will help us weather the storm. However, there are a ...Read More »