Cloud Marketing

When I talk to channel IT vendors they almost always tell me how important their partners are to them. They tell me 50%, 75%, and sometimes even 100% of their total business goes through the channel — the lifeblood of their business. Often times, a channel partner is where a prospective customer has the ...Read More »

Working at dVue I have spoken to hundreds of channel and partner marketing professionals. I learn something new on each call yet one thing that always stands out is the variety of ways these companies, both big and small, manage their channel. If any company has a channel strategy or see’s its channel as ...Read More »

When Kevin Kostner’s character Ray Kinsella, in one of the greatest baseball movies of all time, Field of Dreams, begins hearing voices, he thinks he’s going a bit mad. Ultimately, “If you build it he will come” convinces Ray to use prime acreage on his corn farm in Iowa, to build, of all things, ...Read More »

Whether you are emailing channel partners to recruit them to your content syndication program or to let them know of content updates and promotions, the timing of your email significantly affects how many partners read your message. Dan Zarella, Social Media Scientist at Hubspot, put together a very informative webinar called The Science of ...Read More »

In a previous blog post, I mentioned how important it is to do a situation analysis and understand how people in your circle are using social media. Different audiences use different platforms (Twitter, blogs, etc) for different purposes. Should you promote enablement programs to your partners with social media? If you move forward with ...Read More »

One of the challenges you may be facing with your syndication program is your partner syndication percentage, which tells you how many of your registered partners are actually syndicating content. A few months ago, one of our clients approached us about designing and running a recruitment campaign aimed at increasing their partner syndication percentage. ...Read More »

A recent survey by Aberdeen Group revealed that top IT companies have increased channel enablement spending by 4.7% this year and plan to increase it by 6.8% for the next year. In this increasingly competitive environment you may be considering increasing your marketing and channel enablement budget too, but you should also be considering ...Read More »

HP is the world’s largest technology company with thousands of channel partners worldwide. When they needed a way to help their partners become better marketers of HP products, they turned to dVue.

Vendors have a big job when it comes to budgeting for sales and marketing activities. Compared to channel partner enablement, it is simpler and more cost-effective to empower internal teams by helping them communicate a marketing message, providing them with sales tools and tracking success metrics. This is because vendors have to run a ...Read More »

Every channel vendor wants to do more with less, particularly in this economy. One way of achieving that is by being more efficient: cutting out waste, running lean, and employing talented, versatile individuals who can self-motivate and multi-task. When it comes to the channel, self-motivation takes on a whole new meaning in terms of ...Read More »

This week, an account executive from dVue attended EverythingChannel’s annual XChange Solution Provider conference in Las Angeles. In a recent email, she and I discussed how she should proceed with talking to VARs about dVue’s cloud marketing services. I mentioned that she should simply try to differentiate as much as possible from the other ...Read More »

I just read an article posted at AdAge.com talking about how brands have “gone rogue.” This means that a brand has deviated from the norm or been misused. The article goes on to claim that social media is a “disruptive technology that radically changes the game.” The author also feels that the old method ...Read More »

The article below is reposted from EmroyPost.com.au Prediction No. 1: Lead Nurturing – Lead nurturing is certainly an activity marketers are aware they should be doing but in a lot of cases they have not yet taken this route to improve their marketing effectiveness. Now more than ever bringing that lead to fruition will ...Read More »

Hewlett-Packard (NYSE:HPQ) this week added several new Elite designations for HP resellers in its PartnerOne program while consolidating some others and adding several more sales tools for its channel partners. The new designations for HP business partners with leading practices in specific product and service categories are Virtualization Elite, Data Center Elite and Store ...Read More »

In the world of marketing automation, there are few vendors that really deliver for channel programs. Heather Margolis (formerly of EMC and Dell) gives a good overview of how dVue’s cloud marketing solutions improve channel messaging to drive leads. Syndication allows relevant content to be pulled from a vendor’s website and displayed on the ...Read More »