Cloud Marketing

Many channel vendors struggle with implementing successful social media activities both internally and for partners. There are several reasons for less-than-stunning programs, but 4 of the most common across all channels organizations are:

Difficulty in showing ROI
No clear understanding of social media etiquette
Unsure of who to target
Limited resources to dedicate to the ...Read More »

Many marketers struggle to justify their social media activities for one main reason – they can’t show ROI (return on investment). While there are some obvious benefits to using social media, such as SEO, audience engagement, and product promotion, there are no dollars assigned to those metrics. ROI deals with financial impact, not benefits. From ...Read More »

Everything Channel today announced that it has acquired dVue Inc., a leading cloud marketing solutions provider, to better serve its customers and prospects by integrating Web content syndication and automated marketing campaigns into the “Complete Technology Channel Solution”.  The new integration addresses the current market need for a comprehensive solution to effectively execute and manage ...Read More »

The article below is reposted from EmroyPost.com.au
Prediction No. 1:
Lead Nurturing – Lead nurturing is certainly an activity marketers are aware they should be doing but in a lot of cases they have not yet taken this route to improve their marketing effectiveness.
Now more than ever bringing that lead to fruition will be heavily dependent on ...Read More »

Hewlett-Packard (NYSE:HPQ) this week added several new Elite designations for HP resellers in its PartnerOne program while consolidating some others and adding several more sales tools for its channel partners.
The new designations for HP business partners with leading practices in specific product and service categories are Virtualization Elite, Data Center Elite and Store Solutions Elite, ...Read More »

One of the hottest concepts in technology news today is “cloud computing.” Simply put, cloud computing is the next generation of software-as-a-service (SaaS.) Instead of maintaining a full IT structure with updated software and other expenses within your company, you keep your technology infrastructure remotely hosted on a web-based central server farm sharing software but ...Read More »

How New Internet Marketing Techniques Can Help You Stretch Your Budget and Increase Leads
Budgets are down and stress is up. You need marketing techniques to help you survive and thrive in today’s economy. Now’s the time to focus on your sales channel relationships – helping your channel partners and your inside sales team become better ...Read More »

Cloud Marketing is where traditional marketing meets Software as a Service. It consists of migrating all marketing assets to exist online in customized consoles. Placing these assets online makes them easy for all parties involved to create, modify, use and share. No one has to have experience or training with the technology that supports them. ...Read More »