Cloud Marketing

The first thing vendors must do to have a successful content syndication program is to create a strategic roadmap of where they stand today versus where they would like to be in the near future. Too often, vendors jump in to a content syndication program without a proper situation analysis.
The four phases of a good ...Read More »

Content syndication isn’t about putting as much content on channel partner websites as you can. It is about providing the end use with quality, relevant content that is specifically tuned for each partner.

The more encounters I have with them, the more I see that partner portals can be inefficient for getting your message out to partners and customers. I have had first hand experience with some of the best ones out there, and they are still a complete mess to navigate. It can be almost impossible for ...Read More »