Cloud Marketing

Vendors have a big job when it comes to budgeting for sales and marketing activities. Compared to channel partner enablement, it is simpler and more cost-effective to empower internal teams by helping them communicate a marketing message, providing them with sales tools and tracking success metrics. This is because vendors have to run a complete ...Read More »

The article below is reposted from EmroyPost.com.au
Prediction No. 1:
Lead Nurturing – Lead nurturing is certainly an activity marketers are aware they should be doing but in a lot of cases they have not yet taken this route to improve their marketing effectiveness.
Now more than ever bringing that lead to fruition will be heavily dependent on ...Read More »

In the world of marketing automation, there are few vendors that really deliver for channel programs. Heather Margolis (formerly of EMC and Dell) gives a good overview of how dVue’s cloud marketing solutions improve channel messaging to drive leads.
Syndication allows relevant content to be pulled from a vendor’s website and displayed on the channel partners’ ...Read More »

The more encounters I have with them, the more I see that partner portals can be inefficient for getting your message out to partners and customers. I have had first hand experience with some of the best ones out there, and they are still a complete mess to navigate. It can be almost impossible for ...Read More »