Cloud Marketing

A big trend for 2011 has been the shift toward marketing automation. This is largely due to a rise in social media, SEO/SEM and inbound marketing. These nuances have… Read More »

One of the challenges you may be facing with your syndication program is your partner syndication percentage, which tells you how many of your registered partners are actually syndicating… Read More »

A recent survey by Aberdeen Group revealed that top IT companies have increased channel enablement spending by 4.7% this year and plan to increase it by 6.8% for the… Read More »

HP is the world’s largest technology company with thousands of channel partners worldwide.  When they needed a way to help their partners become better marketers of HP products, they… Read More »

Sometimes it is hard to discern the difference between true web content syndication and content distribution services. Below is a quick synopsis of the difference between the two and… Read More »

The first thing vendors must do to have a successful content syndication program is to create a strategic roadmap of where they stand today versus where they would like… Read More »

Vendors have a big job when it comes to budgeting for sales and marketing activities. Compared to channel partner enablement, it is simpler and more cost-effective to empower internal… Read More »

Many channel vendors struggle with implementing successful social media activities both internally and for partners. There are several reasons for less-than-stunning programs, but 4 of the most common across… Read More »

Many marketers struggle to justify their social media activities for one main reason – they can’t show ROI (return on investment). While there are some obvious benefits to using… Read More »

Everything Channel has brought on Eric Schweitzer to help with its new SharedVue channel content syndication (Syndic8) and marketing automation (Communic8) tools. Eric will fulfill the role of Web… Read More »

Content syndication isn’t about putting as much content on channel partner websites as you can. It is about providing the end customer with quality, relevant content that is specifically… Read More »

Every channel vendor wants to do more with less, particularly in this economy. One way of achieving that is by being more efficient: cutting out waste, running lean, and… Read More »

Framingham, Ma – June 22, 2010 – Everything Channel, a UBM company, announced the release of a new eBook featuring best practices for efficient channel marketing. Developed by cloud… Read More »

Everything Channel has hired Jessica Lee to take on the role of Account Manager for the SharedVue content syndication and marketing automation division. As part of the cloud marketing… Read More »

Everything Channel today announced that it has acquired SharedVue Inc., a leading cloud marketing solutions provider, to better serve its customers and prospects by integrating Web content syndication and… Read More »