Vendors have a big job when it comes to budgeting for sales and marketing activities. Compared to channel partner enablement, it is simpler and more cost-effective to empower internal teams by helping them communicate a marketing message, providing them with sales tools and tracking success metrics. This is because vendors have to run a complete ...Read More »

This week, an account executive from dVue attended EverythingChannel’s annual XChange Solution Provider conference in Las Angeles. In a recent email, she and I discussed how she should proceed with talking to VARs about dVue’s cloud marketing services. I mentioned that she should simply try to differentiate as much as possible from the other vendors ...Read More »

dVue, Inc., a leading cloud marketing solutions provider, has named Steven Levesque its director of finance.
“This is a new position for us and reflects our growth and maturation as a company,” said dVue CEO Reid Overcash.  “Steve brings strong experience in both financial analysis and strategic business planning to help us continue to grow.”
Steven brings ...Read More »

Hewlett-Packard (NYSE:HPQ) this week added several new Elite designations for HP resellers in its PartnerOne program while consolidating some others and adding several more sales tools for its channel partners.
The new designations for HP business partners with leading practices in specific product and service categories are Virtualization Elite, Data Center Elite and Store Solutions Elite, ...Read More »

Jigsaw, one of the internet’s largest qualified leads and information databases, has officially opened its doors (and API) to allow developers to offer their customers additional ways to share leads and data. Some examples of the ways the new API is being used include iPhone apps, instant database lead info capture, website visitor identification, and ...Read More »