The first thing vendors must do to have a successful content syndication program is to create a strategic roadmap of where they stand today versus where they would like to be in the near future. Too often, vendors jump in to a content syndication program without a proper situation analysis.
The four phases of a good ...Read More »

This week, an account executive from dVue attended EverythingChannel’s annual XChange Solution Provider conference in Las Angeles. In a recent email, she and I discussed how she should proceed with talking to VARs about dVue’s cloud marketing services. I mentioned that she should simply try to differentiate as much as possible from the other vendors ...Read More »

In the world of marketing automation, there are few vendors that really deliver for channel programs. Heather Margolis (formerly of EMC and Dell) gives a good overview of how dVue’s cloud marketing solutions improve channel messaging to drive leads.
Syndication allows relevant content to be pulled from a vendor’s website and displayed on the channel partners’ ...Read More »

As I help with the pseudo rebranding and complete repositioning of dVue, it makes me realize just how important it is to keep a consistent brand message. It is hard enough to make sure you keep the same language and jargon across one website, let alone a whole partner channel. It seems mind blowing to ...Read More »