Vendors have a big job when it comes to budgeting for sales and marketing activities. Compared to channel partner enablement, it is simpler and more cost-effective to empower internal teams by helping them communicate a marketing message, providing them with sales tools and tracking success metrics. This is because vendors have to run a complete ...Read More »

Content syndication isn’t about putting as much content on channel partner websites as you can. It is about providing the end use with quality, relevant content that is specifically tuned for each partner.

Every channel vendor wants to do more with less, particularly in this economy. One way of achieving that is by being more efficient: cutting out waste, running lean, and employing talented, versatile individuals who can self-motivate and multi-task. When it comes to the channel, self-motivation takes on a whole new meaning in terms of getting ...Read More »

Everything Channel today announced that it has acquired dVue Inc., a leading cloud marketing solutions provider, to better serve its customers and prospects by integrating Web content syndication and automated marketing campaigns into the “Complete Technology Channel Solution”.  The new integration addresses the current market need for a comprehensive solution to effectively execute and manage ...Read More »

This week, an account executive from dVue attended EverythingChannel’s annual XChange Solution Provider conference in Las Angeles. In a recent email, she and I discussed how she should proceed with talking to VARs about dVue’s cloud marketing services. I mentioned that she should simply try to differentiate as much as possible from the other vendors ...Read More »

I just read an article posted at AdAge.com talking about how brands have “gone rogue.” This means that a brand has deviated from the norm or been misused. The article goes on to claim that social media is a “disruptive technology that radically changes the game.” The author also feels that the old method of ...Read More »

dVue, Inc., a leading cloud marketing solutions provider, has named Steven Levesque its director of finance.
“This is a new position for us and reflects our growth and maturation as a company,” said dVue CEO Reid Overcash.  “Steve brings strong experience in both financial analysis and strategic business planning to help us continue to grow.”
Steven brings ...Read More »

The team at dVue is proud to announce its new partnership with Munich-based DemandGen to provide support for clients with a European presence and to promote dVue’s Cloud Marketing Platform in Europe.
“We chose to work with DemandGen for our European expansion because their technical knowledge and expertise are ahead of the rest of the market,” ...Read More »

Hewlett-Packard (NYSE:HPQ) this week added several new Elite designations for HP resellers in its PartnerOne program while consolidating some others and adding several more sales tools for its channel partners.
The new designations for HP business partners with leading practices in specific product and service categories are Virtualization Elite, Data Center Elite and Store Solutions Elite, ...Read More »

One of the hottest concepts in technology news today is “cloud computing.” Simply put, cloud computing is the next generation of software-as-a-service (SaaS.) Instead of maintaining a full IT structure with updated software and other expenses within your company, you keep your technology infrastructure remotely hosted on a web-based central server farm sharing software but ...Read More »

In the world of marketing automation, there are few vendors that really deliver for channel programs. Heather Margolis (formerly of EMC and Dell) gives a good overview of how dVue’s cloud marketing solutions improve channel messaging to drive leads.
Syndication allows relevant content to be pulled from a vendor’s website and displayed on the channel partners’ ...Read More »

As I help with the pseudo rebranding and complete repositioning of dVue, it makes me realize just how important it is to keep a consistent brand message. It is hard enough to make sure you keep the same language and jargon across one website, let alone a whole partner channel. It seems mind blowing to ...Read More »

Thursday, December 18, has officially been deemed Free Shipping Day. Retailers from Apple to Toys R Us are offering online shoppers free shipping by Christmas Eve on all purchases. What’s the catch? You have to order today.
From what I can tell, there are no restrictions as to what types of businesses can join in on ...Read More »

Click here for dVue’s article in the Denver Business Journal.

dVue was mentioned in today’s edition of the Triangle Business Journal.
“While numerous software offerings sort corporate data, few options exist to help companies manage the stream of new product information provided to the Web sites of resellers, retailers and other channel partners.
Raleigh startup dVue is looking to fill the void with an offering it developed ...Read More »