Enabling partners is difficult especially with varying channel sizes, partner capabilities and partner adoption rates. By understanding why channel partners struggle to implement new marketing initiatives, vendors and service providers can learn how to enable them with multi-touch marketing campaigns, syndication capabilities and marketing automation tools to be successful.

Everything Channel today announced that it has acquired dVue Inc., a leading cloud marketing solutions provider, to better serve its customers and prospects by integrating Web content syndication and automated marketing campaigns into the “Complete Technology Channel Solution”.  The new integration addresses the current market need for a comprehensive solution to effectively execute and manage ...Read More »

I just read an article posted at AdAge.com talking about how brands have “gone rogue.” This means that a brand has deviated from the norm or been misused. The article goes on to claim that social media is a “disruptive technology that radically changes the game.” The author also feels that the old method of ...Read More »

dVue’s cloud marketing solutions team is proud to add Billy Pomarico to its Web marketing and channel support group, called Facilit8.  As part of the Facilit8 team, Billy works with clients to develop innovative ways to share enterprise content with clients’ customers and provides technical support to the channel marketers of dVue clients.
“Billy’s strong project ...Read More »

The article below is reposted from EmroyPost.com.au
Prediction No. 1:
Lead Nurturing – Lead nurturing is certainly an activity marketers are aware they should be doing but in a lot of cases they have not yet taken this route to improve their marketing effectiveness.
Now more than ever bringing that lead to fruition will be heavily dependent on ...Read More »

dVue, Inc., a leading cloud marketing solutions provider, has named Steven Levesque its director of finance.
“This is a new position for us and reflects our growth and maturation as a company,” said dVue CEO Reid Overcash.  “Steve brings strong experience in both financial analysis and strategic business planning to help us continue to grow.”
Steven brings ...Read More »

The team at dVue is proud to announce its new partnership with Munich-based DemandGen to provide support for clients with a European presence and to promote dVue’s Cloud Marketing Platform in Europe.
“We chose to work with DemandGen for our European expansion because their technical knowledge and expertise are ahead of the rest of the market,” ...Read More »

Hewlett-Packard (NYSE:HPQ) this week added several new Elite designations for HP resellers in its PartnerOne program while consolidating some others and adding several more sales tools for its channel partners.
The new designations for HP business partners with leading practices in specific product and service categories are Virtualization Elite, Data Center Elite and Store Solutions Elite, ...Read More »

Jigsaw, one of the internet’s largest qualified leads and information databases, has officially opened its doors (and API) to allow developers to offer their customers additional ways to share leads and data. Some examples of the ways the new API is being used include iPhone apps, instant database lead info capture, website visitor identification, and ...Read More »

One of the hottest concepts in technology news today is “cloud computing.” Simply put, cloud computing is the next generation of software-as-a-service (SaaS.) Instead of maintaining a full IT structure with updated software and other expenses within your company, you keep your technology infrastructure remotely hosted on a web-based central server farm sharing software but ...Read More »

In the world of marketing automation, there are few vendors that really deliver for channel programs. Heather Margolis (formerly of EMC and Dell) gives a good overview of how dVue’s cloud marketing solutions improve channel messaging to drive leads.
Syndication allows relevant content to be pulled from a vendor’s website and displayed on the channel partners’ ...Read More »

In a recent case study from DigitalBodyLanguage, Jeff Hartley at Terracotta outlines some ways he deals with their  biggest problem – too many leads. In this brief study, Jeff talks about the importance of lead scoring and how it has helped Terracotta streamline communications to buyers in different stages of the buying process.
Terracotta: Lead Scoring ...Read More »

As I help with the pseudo rebranding and complete repositioning of dVue, it makes me realize just how important it is to keep a consistent brand message. It is hard enough to make sure you keep the same language and jargon across one website, let alone a whole partner channel. It seems mind blowing to ...Read More »