The first thing vendors must do to have a successful content syndication program is to create a strategic roadmap of where they stand today versus where they would like to be in the near future. Too often, vendors jump in to a content syndication program without a proper situation analysis.
The four phases of a good ...Read More »

Vendors have a big job when it comes to budgeting for sales and marketing activities. Compared to channel partner enablement, it is simpler and more cost-effective to empower internal teams by helping them communicate a marketing message, providing them with sales tools and tracking success metrics. This is because vendors have to run a complete ...Read More »

Content syndication isn’t about putting as much content on channel partner websites as you can. It is about providing the end use with quality, relevant content that is specifically tuned for each partner.

Enabling partners is difficult especially with varying channel sizes, partner capabilities and partner adoption rates. By understanding why channel partners struggle to implement new marketing initiatives, vendors and service providers can learn how to enable them with multi-touch marketing campaigns, syndication capabilities and marketing automation tools to be successful.

Everything Channel today announced that it has acquired dVue Inc., a leading cloud marketing solutions provider, to better serve its customers and prospects by integrating Web content syndication and automated marketing campaigns into the “Complete Technology Channel Solution”.  The new integration addresses the current market need for a comprehensive solution to effectively execute and manage ...Read More »

I just read an article posted at AdAge.com talking about how brands have “gone rogue.” This means that a brand has deviated from the norm or been misused. The article goes on to claim that social media is a “disruptive technology that radically changes the game.” The author also feels that the old method of ...Read More »

dVue, Inc., a leading cloud marketing solutions provider, has named Steven Levesque its director of finance.
“This is a new position for us and reflects our growth and maturation as a company,” said dVue CEO Reid Overcash.  “Steve brings strong experience in both financial analysis and strategic business planning to help us continue to grow.”
Steven brings ...Read More »