Vendors have a big job when it comes to budgeting for sales and marketing activities. Compared to channel partner enablement, it is simpler and more cost-effective to empower internal teams by helping them communicate a marketing message, providing them with sales tools and tracking success metrics. This is because vendors have to run a complete ...Read More »

Enabling partners is difficult especially with varying channel sizes, partner capabilities and partner adoption rates. By understanding why channel partners struggle to implement new marketing initiatives, vendors and service providers can learn how to enable them with multi-touch marketing campaigns, syndication capabilities and marketing automation tools to be successful.

Everything Channel today announced that it has acquired dVue Inc., a leading cloud marketing solutions provider, to better serve its customers and prospects by integrating Web content syndication and automated marketing campaigns into the “Complete Technology Channel Solution”.  The new integration addresses the current market need for a comprehensive solution to effectively execute and manage ...Read More »