Many marketers struggle to justify their social media activities for one main reason – they can’t show ROI (return on investment). While there are some obvious benefits to using social media, such as SEO, audience engagement, and product promotion, there are no dollars assigned to those metrics. ROI deals with financial impact, not benefits. From ...Read More »

Every channel vendor wants to do more with less, particularly in this economy. One way of achieving that is by being more efficient: cutting out waste, running lean, and employing talented, versatile individuals who can self-motivate and multi-task. When it comes to the channel, self-motivation takes on a whole new meaning in terms of getting ...Read More »

I just read an article posted at AdAge.com talking about how brands have “gone rogue.” This means that a brand has deviated from the norm or been misused. The article goes on to claim that social media is a “disruptive technology that radically changes the game.” The author also feels that the old method of ...Read More »

The article below is reposted from EmroyPost.com.au
Prediction No. 1:
Lead Nurturing – Lead nurturing is certainly an activity marketers are aware they should be doing but in a lot of cases they have not yet taken this route to improve their marketing effectiveness.
Now more than ever bringing that lead to fruition will be heavily dependent on ...Read More »

dVue, Inc., a leading cloud marketing solutions provider, has named Steven Levesque its director of finance.
“This is a new position for us and reflects our growth and maturation as a company,” said dVue CEO Reid Overcash.  “Steve brings strong experience in both financial analysis and strategic business planning to help us continue to grow.”
Steven brings ...Read More »

The team at dVue is proud to announce its new partnership with Munich-based DemandGen to provide support for clients with a European presence and to promote dVue’s Cloud Marketing Platform in Europe.
“We chose to work with DemandGen for our European expansion because their technical knowledge and expertise are ahead of the rest of the market,” ...Read More »

Hewlett-Packard (NYSE:HPQ) this week added several new Elite designations for HP resellers in its PartnerOne program while consolidating some others and adding several more sales tools for its channel partners.
The new designations for HP business partners with leading practices in specific product and service categories are Virtualization Elite, Data Center Elite and Store Solutions Elite, ...Read More »

Jigsaw, one of the internet’s largest qualified leads and information databases, has officially opened its doors (and API) to allow developers to offer their customers additional ways to share leads and data. Some examples of the ways the new API is being used include iPhone apps, instant database lead info capture, website visitor identification, and ...Read More »

In a recent case study from DigitalBodyLanguage, Jeff Hartley at Terracotta outlines some ways he deals with their  biggest problem – too many leads. In this brief study, Jeff talks about the importance of lead scoring and how it has helped Terracotta streamline communications to buyers in different stages of the buying process.
Terracotta: Lead Scoring ...Read More »

As I help with the pseudo rebranding and complete repositioning of dVue, it makes me realize just how important it is to keep a consistent brand message. It is hard enough to make sure you keep the same language and jargon across one website, let alone a whole partner channel. It seems mind blowing to ...Read More »

Thursday, December 18, has officially been deemed Free Shipping Day. Retailers from Apple to Toys R Us are offering online shoppers free shipping by Christmas Eve on all purchases. What’s the catch? You have to order today.
From what I can tell, there are no restrictions as to what types of businesses can join in on ...Read More »

Click here for dVue’s article in the Denver Business Journal.

dVue was mentioned in today’s edition of the Triangle Business Journal.
“While numerous software offerings sort corporate data, few options exist to help companies manage the stream of new product information provided to the Web sites of resellers, retailers and other channel partners.
Raleigh startup dVue is looking to fill the void with an offering it developed ...Read More »

The current state of the economy is something to be gawked at. How did we fall this low? There is no clear answer. All we can do is adjust and hope to make the best decisions when it comes to forming a marketing strategy that will help us weather the storm. However, there are a ...Read More »

dVue expansion to the West coast is getting some local recognition. For the entire story in the News & Observer, click here.