Every channel vendor wants to do more with less, particularly in this economy. One way of achieving that is by being more efficient: cutting out waste, running lean, and employing talented, versatile individuals who can self-motivate and multi-task. When it comes to the channel, self-motivation takes on a whole new meaning in terms of getting ...Read More »

Enabling partners is difficult especially with varying channel sizes, partner capabilities and partner adoption rates. By understanding why channel partners struggle to implement new marketing initiatives, vendors and service providers can learn how to enable them with multi-touch marketing campaigns, syndication capabilities and marketing automation tools to be successful.