I just read an article posted at AdAge.com talking about how brands have “gone rogue.” This means that a brand has deviated from the norm or been misused. The article goes on to claim that social media is a “disruptive technology that radically changes the game.” The author also feels that the old method of ...Read More »

In the world of marketing automation, there are few vendors that really deliver for channel programs. Heather Margolis (formerly of EMC and Dell) gives a good overview of how dVue’s cloud marketing solutions improve channel messaging to drive leads.
Syndication allows relevant content to be pulled from a vendor’s website and displayed on the channel partners’ ...Read More »

Cloud Marketing is where traditional marketing meets Software as a Service. It consists of migrating all marketing assets to exist online in customized consoles. Placing these assets online makes them easy for all parties involved to create, modify, use and share. No one has to have experience or training with the technology that supports them. ...Read More »