Archive for tag: sales

February 20 2009, (15:01)

Lead Scoring’s Importance for Lots of Leads

Channel Marketing | By: jkgibbs | 1 comment


In a recent case study from DigitalBodyLanguage, Jeff Hartley at Terracotta outlines some ways he deals with their  biggest problem – too many leads. In this brief study, Jeff talks about the importance of lead scoring and how it has helped Terracotta streamline communications to buyers in different stages of the buying process.
Terracotta: Lead Scoring ...Read More »

December 18 2008, (20:19)

Promotion Ideas for the Channel

Channel Marketing | By: jkgibbs | No comments


Thursday, December 18, has officially been deemed Free Shipping Day. Retailers from Apple to Toys R Us are offering online shoppers free shipping by Christmas Eve on all purchases. What’s the catch? You have to order today.
From what I can tell, there are no restrictions as to what types of businesses can join in on ...Read More »