Many marketers struggle to justify their social media activities for one main reason – they can’t show ROI (return on investment). While there are some obvious benefits to using social media, such as SEO, audience engagement, and product promotion, there are no dollars assigned to those metrics. ROI deals with financial impact, not benefits. From ...Read More »

I just read an article posted at AdAge.com talking about how brands have “gone rogue.” This means that a brand has deviated from the norm or been misused. The article goes on to claim that social media is a “disruptive technology that radically changes the game.” The author also feels that the old method of ...Read More »