Content syndication isn’t about putting as much content on channel partner websites as you can. It is about providing the end use with quality, relevant content that is specifically tuned for each partner.

This week, an account executive from dVue attended EverythingChannel’s annual XChange Solution Provider conference in Las Angeles. In a recent email, she and I discussed how she should proceed with talking to VARs about dVue’s cloud marketing services. I mentioned that she should simply try to differentiate as much as possible from the other vendors ...Read More »